While some of the "old guard" believes that the 90s name change from "secretary" through "administrative assistant" to "administrative professional" is just another example of political correctness; it in fact represents a true paradigm shift. Even the casual observer will note that many of the traditional functions and responsibilities of management have fallen on the shoulders of administrative professionals as organizations have downsized over the past two decades. This movement will only intensify, if the predictions of an economic downturn are realized. Experts now suggest that the top-notch administrative professional requires not only management skills but must also be proficient in interpersonal communication, project management and must have the ability to exert influence without authority. In today's work environment, emotional intelligence and advanced communication skills are just as important as technical abilities in achieving success. Management relies on administrative professionals to organize the office, solve problems and project an appropriate professional image. At this advanced seminar, you will expand your emotional intelligence and learn how to communicate directly, but with greater discretion and diplomacy. You will develop winning strategies for dealing with different and sometimes difficult people. You will greatly enhance your ability to exert influence, and plan and organize projects successfully. You will develop advanced memory techniques enabling you to better remember dates and appointments, deliver effective talks and presentations without the need nor the desire for written notes, and increase dramatically your ability to remember names and faces.